Social Commerce

Powering the Social Buying Process

 

Various forms of social media have significantly influenced and even substantively changed the buying process for any product purchase that begins with online research. This behavioral shift towards social buying and a reliance on peer contributions has created a new Social Commerce environment that now shapes both purchase decisions and the online context for serving buyers and sellers.

 

This new Social Buying Process is multidimensional and creates new publishing opportunities and revenue channels for those media companies that are nimble enough to re-think their value propositions to both buyers and sellers, and re-emphasize their role as information intermediaries in service of the B2B buying process.

 

Business decision makers have access to a vast set of information, educational tools, and better understanding of product features and usage experiences than ever before. These new behaviors not only require a re-think of online publishing strategies, but a definition of the role for B2B media as these new influences cause changes in the purchasing landscape.

 

The Pure Incubation team understands the new social trends, their impact on the B2B buying process and has dedicated its business practices to helping publishers understand the new opportunities that will result.

 

Pure Incubation has incorporated its understanding of the social impact into strategies, technologies and a new kind of digital practice that will drive B2B media success.